If your community is anything like Columbus, Ohio, Search Engine Optimization is all the rage.  There are seminars, webinars, and special events galore on the topic.  On any given night of the week, you can attend some group or organization where the guest speaker is talking about SEO.

So what, exactly, is Search Engine Optimization (SEO)?

On its surface, SEO can seem very complicated, very mysterious.  And in a way, I suppose it is.  But to those of us who understand it, it is simply a strategic process by which a website designer strategically makes the site relevant to a search engine so the site appears highly ranked in the “organic” results (not the paid ads) for a selected keyword.

It all starts with understanding how your potential customer would use a search engine to find you.  The words or phrases they type into a search box are called keywords.  No two people search online exactly alike.  For instance, if someone wanted an SEO expert in their neighborhood, one person might type “Columbus Ohio Search Engine Optimization,” while his daughter would type “Search Engine Optimization Columbus Ohio.”  Yet another person might simply type “Columbus Ohio SEO.”

For each of those searches, the search engines deliver different results in a different order.  It is this variation in keywords and the resulting organic results that creates opportunity.

You see, unlike paid advertising where the competitor with the largest bank account can buy  the number one spot, the organic search results don’t rely on how much money you throw at advertising.  Instead, it relies on a strategic mix of website content, internal site link structure, appropriate tags, and external backlinks, all surrounding targeted keywords.  Any website that tried to shut out the competition on every possible keyword variation would end up with a site that no one could use or understand.

The SEO experts here at mywebWOW!com work with you to find keyword variations that have less competition in your field.  We then develop your site so that your content, your links, your tags, any external links, and even your URL address, are all supporting those targeted keywords so you can appear as high in the search results as possible.

If you are in an extremely competitive business area, you may not be able to get on the first page of Google for “the” phrase.  If you insist on trying to optimize for that phrase, sometimes the best you’ll do is page three or four.  Your efforts will be wasted.  It’s unfortunate, but the fact is that 80% of online searchers never look at the sites beyond the first page of the search results. Ouch. That’s why you need SEO experts like the team at mywebWOW!com to help you find and analyze the keyword variations that you can exploit to get first page search results.  It’s better to be on the first page of the search results on a keyword variation that is not searched often than to be on page four of the search results for the most popular search phrase.

Our goal is to build your website in such a way that your customers find it in search engine results, will click on the link, and will do business with you.  That’s our goal for you – we want to build more than your website, we want to build your business.